Let's Talk About You Making Money

What I want to talk about is you making money in the future...  ...with the things that you do create. I had an interesting discussion with a person on FB (I gotta stop going on that damn site) about how what I do comes across as salesy. Now that term probably has a different definition to different people so let's not get caught up in that. What I want to talk about is you making money in the future with the things that you do create. First, let's establish that EVERYTHING you do with regards to your products and brand can be construed as a sales tactic. It might be a successful sales tactic or a terrible one but it is still a sales tactic. What a lot of people tend to do when they try to sell their first product is to look at what everyone else is doing and just copy that. This can be a solid way of learning but the problem is that it makes your brand look EXACTLY like everyone else's and if other brands are stronger than yours then you aren't going to do very well. When I look at the people selling how to make money blogging products I see a lot of rainbows and butterflies language. I see a lot of generic language. I see a lot of people showing you how to do thing one very specific way. So I sat down and asked from a strategic point what if I did the complete opposite? What if I told you that not everyone will succeed in doing this because some people just aren't made for it? What if I showed you multiple ways to get some of your goals? Then that means my brand is different from other brands. What if I send out tons of emails that aren't trying to sell anything but to share my thoughts on having a business and trying to improve in life? Then that means my brand is different from the ones that use every email as an affiliate opportunity. What if I never did 20% off sales every single holiday (which should also piss off the people that buy at higher prices)? Then that shows I'm not going to make you feel ripped off down the road. What if I'm in Facebook Groups that I don't even own helping people and sharing my knowledge without even mentioning BBC? Everything that you do is a sales tactic eventually because everything you do is reflective of your brand. I know for a fact that when I help someone on Facebook it makes me look better which in turn makes BBC look a little better. I'm not oblivious to that but I also just help because I know people need help. I know that a lot of the emails that I send are going to deeply resonate with people. I understand the power of using emotions to connect with people and in turn, this brings people closer to my brand. I'm not oblivious to any of this but what it comes down to is will your brand be a force for good in this world or just a force for you? You know when people talk about karma and how you should do good things to have good things come back to you? That's how it actually works with your brand. The more value you provide to the world, the more you get back in return. Yes you need to have certain things in place like a product or service, funnels, and other things but it starts with just figuring out how you can provide value to people. I don't think anyone is silly enough to believe that I'm not trying to make money but I hope they feel that I'm not just here to make money. You can't create a brand that appeals to everyone. I 100% know there are people that are completely turned off by me and what I do and how I do it. I will never convert those people and I'm okay with that. It's on me to find the people that share the same values as I do and connect with them and make sure I give them all of the value that I can. Just straight up selling is hard for most people. I completely hate it. I actually suck at selling in a traditional sense. So what I did was find a way to make it comfortable for myself while still making money. I know that every product that I create is made with the intention of helping people to its fullest ability. It's why I HAVE to continue to improve the courses and the overall experience because I know they aren't doing everything to their fullest abilities yet (I have high expectations). But because I approach things like this I don't have a problem with telling people that I am selling a product. I sleep well at night. Some of you reading this email will think "hell yeah, that's how I feel!" I like these reactions because it means my messaging and what I'm trying to convey to the world is reaching some people. Others will say "heh, just more sales tactics." I can't argue with these people because again, everything that you do is a sales tactic be it short-term or long-term. The problem is that the more you know about online business the more you start to see everything with different eyes. Do you know how hard it is for me to buy any new learning resource?! I understand every single reason why someone is doing something so I actually have to find a way to evaluate a product independently of the tactics being used on me. It's like I KNOW that when I randomly kiss my wife and tell her that I love her that it wins her over but I also know I'm doing it because I do love her. Don't get so caught up in whether or not your product is good enough. As long as you know you are trying your best to bring value to whoever it is for and you know you will continue to make it better then you'll be okay. Oh yeah. YOU BETTER ACT NOW BECAUSE BBC CLOSES THIS FRIDAY AND YOU WON'T BE ABLE TO GET ALL COURSES FOR JUST $397 EVER AGAIN. - Scrivs PS: I understand to a lot of you this whole provide value talk is rubbish because you just want to make money now. This is more long-term thinking for your business and something that people lose sight of when they begin to try and build something that will last. Thinking in terms of value can also explain why you aren't getting traffic, why people are unsubscribing and why you aren't making money. There is a lot of pieces that have to come together to make all of this work but providing value should be a part of every single piece.

Passion And Money Confusion

This Whole Passion And Money Confusion... Today we will talk about passion and money because I think there is a lot of confusion around these two things. MOST pro bloggers or business coaches will tell you that you need to find your passion and follow it to make money. This isn't necessarily true. Hm, I phrased that wrong so let me do it again. That is completely false. You don't need to follow your passion to make money. With all of my sites do you really think I'm passionate about these topics? Hell to the no. Most bore me to tears but I still make money with them because making money with a blog and ads is pretty much a scientific equation. Write what people want + Promote what you write to the people that want it = Traffic I've done this a number of times. I think you can continue to scale it up as well. Get enough traffic you're going to make enough money. With that being said and I think this is where the probloggers and business coaches are trying to get to but they miss the point. If you want to build a loyal Tribe that will be with your forever, you should be passionate about what you write about or learn how to become passionate about it. The reason why is because people are emotional. They like to stick to things they feel strongly about. If you're writing about budgeting and simply explaining how to get on a budget, then people will come and visit your site but then they'll leave and never remember you again. However, if you strongly feel that all people should go through life with a basic grasp of financial knowledge so that they can live a more free life, people will gravitate towards that. Probloggers and business coaches miss the mark when talking about passion because they view it from the blogger's perspective. But when you see someone like me talking about personal finance and making money when I have no passion for it, you might be thinking "screw this, I just want to make some money now!" And that's okay. I think for some people you might just want to find a niche that works for you and helps you achieve that first level of goals. Over time maybe you'll find something in that niche to become passionate about and then it will start resonating to your audience through your writing. It will help guide your decisions and people will start to stick with you. This is pretty tough for some people. Some people have passions that just aren't monetizable while others don't know if they have any passions at all! For those of you that aren't sure about your passions you can do a simple exercise. Pick a niche that you think you could be interested in writing about. I'm not talking about the niche that you have knowledge about, I'm talking about one that you think "this might be interesting". Now figure out something you believe in within that niche. Something that every person should have. For example, say I want to write about knitting. At the moment I'm not passionate about it at all but I think it is an interesting niche that I'd like to try. What do I believe about it? I believe that having a creative outlet in life helps to create a healthier and happier lifestyle. I help people achieve that through knitting. Now, assuming I truly believe that creative outlet stuff then that will help me add more emotion to my writing and find my voice. People are attracted to the things that they believe in. It's one thing for me to say: I'll help you make $5,000 a month Compared to saying: I believe everyone deserves the opportunity to achieve the lifestyle of their dreams. The second statement is emotional. You feel something and that pulls you in. The first one is great but won't keep people around. Money isn't the emotional driver even though it is needed. Everything in online business isn't black and white. It isn't this way or that way. It's more like this way and a million other permutations. However, there are some essentials to building a long-lasting brand that makes money. One of those things is that you have to have a belief in WHY you're doing what you're doing. Alright then, it's Monday. That means you're looking at the week ahead and laughing because you know you're going to own this shit. - Scrivs PS: I'll write more about this topic because I know a LOT of you are sitting there freaking out about your niche and passion and money and whether or not there is enough water on Mars to sustain life. Unfortunately, I'm calling this a no question email meaning if you reply to it with a question about your niche and money and that Mars water stuff I won't respond. Not because I don't like you but because this is a launch week and I already have a ton of other people I need to help while also building out Momo. Cheers. I'm not sure why I said that. I'm American. We don't say "cheers". Just felt right I guess.