You don't know what you don't know.

That's a weird thing to say. Might be even weirder to understand but hear me out.

Whenever you're getting into something new there is this part where you say:

I have no idea what in the hell I'm doing.

That's usually at the beginning.

However, there is another part and this part happens over and over and over again. It's when you end up saying something like this:

I had no idea that was a thing.

This happens a lot when you're starting your business or at least you hope it happens a lot. The reason why you want it to happen a lot is because it means you're being exposed to something new.

When you start a new job you're usually shown the ropes (hopefully) by your co-workers. You don't really have those weird I had no idea moments because these people are showing you the ins and outs.

When it comes to your online business, who is there to show you the ropes? Who is there to introduce you to new things?

Whenever I buy a new learning resource my hope is that it exposes me to something new. Even if I know the stuff the person is talking about, if they can introduce me to a new tool or technique then I'm happy.

It's why when I thought about the BBC I knew I wanted a community where people could not only ask questions but just chat. Just chatting is supremely underrated when you're trying to learn new things because you don't know what you don't know.

When you're asking a question you at least know what you don't know. How do I find out my most popular keywords in Google Search Console?

You actually know that's a thing so you are able to ask about it. However, what about the person that doesn't even know about Google Search Console and has been struggling all of this time trying to figure out what they rank for?

What about the person that has only heard about Pinterest for promotion and had no clue SEO was a thing?

These are things you can pick up just in conversations with others or by listening/reading others.

In the BBC Community I've learned more about Keto, photography, home decor, raising chickens, and other topics just by observing other people talk about them. Oh you can actually do that to your wall? Let me research more about this.

This is also the main reason I'm trying to pack every single course known to people under one roof. Let's say you buy a course on SEO. It's a great course. It walks you through things and it talks about content creation and Pinterest but it just briefly mentions those things.

Great, now you need to find a place that talks about content creation and Pinterest. You find a book on Pinterest, read it, it's awesome, and it talks about using Pinterest to build your mailing list but not how to talk to your audience.

Great, now you need to find another resource that talks about that.

Imagine going to college and every semester having to transfer to a different school because that other school taught the next topic you needed to learn to get your degree. Sounds silly, right?

When I say I want BBC/Momo to be the ONLY place you'll ever need for this journey you are taking, this is exactly what I'm talking about. This doesn't mean you stop reading other blog posts or watching free videos. You always need to see how others do things, but I want to create the resource that gives you the big picture of everything so you begin to know what you don't know.

Keep hunting for those things you didn't know you didn't know. It's the only way to grow.

Remember, BBC doors are still open until next Friday. If you're a member and are receiving this email, don't panic, I just didn't feel like doing any email segmentation with this email because I liked the message of it.

Wait, email segmentation? That's a thing?! Yep, depending on your email software you can pick and choose who in your audience gets a specific email. This means you don't keep on sending the same message to people that don't care.

You don't know what you don't know.

- Scrivs