Hi Tommy,
Yesterday, you learned about the 7 different niches that you should consider starting a blog in.
People always write to me after reading that email hoping that they can convince me that their random niche is going to do well for them.
It might. I don't deal in absolutes and blogging isn't black and white.
I'm just here to try and help you find the easiest path to blogging success and even the easiest path is hard.
One of the main reasons why I like those 7 niches is because they all do well on Pinterest.
If a blog can't do well on Pinterest then I don't bother with it. That's how important it is to my marketing strategy.
Why?
Because you can spend time trying to get links or waiting for Google to finally send you traffic or you can start to gain traffic from Pinterest one day 1.
I don't like launching a blog and waiting around a long time for it to build an audience. I lack the patience.
So what makes Pinterest so valuable to bloggers?
It's not really a social network. It's a giant marketing platform filled with people looking for solutions.
If you consider that every blog post you write is trying to solve a problem then Pinterest is perfect for you.
Every single person on Pinterest is actively using it to find solutions. It's not like Twitter, Instagram, or Facebook where people are just there to browse random things.
Pinterest users are highly engaged.
On other social networks, your message can get easily lost. The half-life for a post on other social networks is shorter than a week. Some aren't even an hour.
On Pinterest, your pins can still be generating traffic 7 months from now. That's unbelievable value that you can't pass up.
Before you just dive right in and start to pin your posts you need to have a strategy. While there is just way too much stuff to cover in a single email, I'll give you the summary.
- Like SEO you want to target specific keywords which means you need to figure out your keywords and saturate them with your pins.
- You NEED to use a Pinterest scheduler. There is no point spending hours each day pinning things. Let 3rd party services do the work for you.
- Find group boards, join group boards, love group boards.
1. Keywords
Just like with Google and SEO, Pinterest is a search engine that relies on keywords to show its users relevant pins. Keywords are used in multiple places on Pinterest:
- Profile description
- Profile name
- Board name
- Board description
- Pin title
- Pin description
Do a search for a term on Pinterest and look at how relevant the pins are to the search. Take a look at the titles and descriptions to see if they are using keywords accurately.
2. Find a Pinterest Scheduler
You already have enough work to do with your blog, you don't need to take up more of your time pinning when services can do that for you.
I use BoardBooster. Tailwind is cool but BoardBooster takes things to another level with how you can customize your workflow.
Both of them are great but I'll always recommend BoardBooster without hesitation until something better comes around.
Without it, I wouldn't have as many blogs as I do.
However, don't think that you can do well on Pinterest just by using schedulers. While schedulers are meant to save you time, the best strategy that I've found (and something I teach in Billionaire Pinterest) is to do both scheduled and manual pinning.
It takes up more time than scheduled pinning alone, but much less time than solely manual pinning.
3. Group Boards
Until your profile reaches large numbers you are going to be dependent on group boards to build up your account. They are all over the place and aren't hard to find. Unfortunately, many of them can be difficult to get into because the board owners often don't pay attention.
However, set a schedule where you always take the time to try and get into group boards. The general rule is that if a group board has more followers than you do then it has a chance of helping you out.
But just because a group board has a good following doesn't mean the pins on it get a lot of engagement so just keep an eye on how well your pins are doing in your boards. Both Tailwind and BoardBooster offer analytics that will help you keep an eye on things.
Pinterest really only cares about the group boards that have relevant pins and aren't filled with junk. Joining a group board just to join a group isn't going to help you at all.
Pinterest is what helped me build my mini-blogging empire. It's always a good idea to diversify your traffic sources but when you're just starting off Pinterest is the one place that can quickly help you build momentum.
Pinterest has changed a bit so people just getting started won't see the fast acceleration of traffic as before. However, if you get started with Pinterest at the beginning of your blog's existence then with a little patience you should start to see some great results.
A word of caution: This doesn't mean that Pinterest is meant for every blog.
It would be silly to think that every blog can benefit from Pinterest but if you're following one of the 7 niches then yesterday then odds are you will do okay.
You can always do a search on Pinterest to see how Pins from your topic are doing. If you're finding pins with 100s or 1000s of repins then you are in good company.
If you can't find any pins about the topics you want to write about then either:
- Your search is off
- Your topic isn't what Pinterest users are searching for
Tomorrow we will take a look at how to really understand what your audience wants.
- Scrivs
PS: Again, it's all about quick wins. If you do things right with Pinterest so that when you launch your blog you get your first 100 pageviews in the first couple of days then that's a small and quick win.
That builds momentum that will allow you to carry forward with even more success on your blog.
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