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Are your Facebook ads missing the mark with your profitability targets? You're not alone. This report will show you how to align your goals with proper full-funnel attribution and leverage the two distinct buckets of Facebook advertising to increase profits and grow your brand.





Even for an ordinary, inexpensive item, it's astounding how many uncertainties can come up from online shoppers. For instance, a listing for men's socks on Amazon has 50 questions from would-be buyers! Such questions provide a window on the many issues that can






You've done the technical search engine optimization steps. You've worked hard to create useful, even authoritative content that answers common questions — keyword queries — for your industry. You've earned your spot near the top of the results page...





Practical Ecommerce's new vendor directory responds to the need of merchants to locate and vet platform and service providers. Search the directory by keyword or browse quickly with categories. Listings are free for vendors.






You built a solid ecommerce company. You put in countless hours. You're proud of what you've accomplished, but you want to move on. You've decided to sell your business. What can you do to maximize the sales price? Think about it from the buyer's perspective...






Marketing automation is the process of using software to manage repetitive marketing tasks. Examples include automated emails based on a user's action and automated social media posts. Offering relevant cross-sells and upsells based on a shopper's activity is...











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