First things first, let's clear the air on how I'm confusing you. BBC opens this Friday but for the last time. In its place, something called Momo (Moe-Moe) will appear.

So why would you buy BBC now? Because if you buy BBC for $397 this Friday (open 27th - 3rd), you will be automatically moved over to Momo when it opens and given access to all of its courses. All of the current BBC courses PLUS way more will be under the Momo umbrella.

Think about it as checking into a hotel at a reasonable price and then suddenly management comes in and moves you to the penthouse suite at no extra cost!

You know those people that say they should've invested in a stock when it was priced low before it blew up but didn't? This is that situation. The reason why I'm doing this is because Momo is something I've kept under wraps for a while and it's my way to expand the brand I'm creating while making more money.

Making more means charging more and I didn't think it was fair for me to email you one day and say:

Say hello to Momo! Oh, you missed out on getting all of these courses for $397? Well, you should've purchased in April! Bahahahahaa sucker.

So just to say it one more time. When you purchase your lifetime membership on the BBC website, that includes lifetime membership to Momo when it opens up. BBC is simply moving to a bigger place.

Hopefully that clears things up.

Now let's throw in some value to this email.

Over time, I've come to realize there is a difference between loving the idea of the result versus willing to do what it takes to get there.

For example, let's say you want to make $12,000 a month. Sounds reasonable but you have so much going on with life that it makes things difficult. Kids, a job, social activities, etc. You might be able to give up some things but odds are there are just things in your life that you can't give up.

They are set in stone.

Because there are only 24 hours in a day you have to find a way to give yourself more time. Maybe that means waking up at 4am.

Waking up at 4am.

That sentence alone probably made some of you laugh because no way in hell are you waking up at 4am. It's just not happening. You're not a morning person! Pssst, nobody is a morning person.

But if waking up at 4am to get more done each day was the only way to get you to that $12,000 would you do it?

I think too often we are quick to say we aren't doing something because of the immediate consequences/downfalls/whatever. We are detached from our future selves. We don't know that person so why sacrifice the now their now later? Hope that made sense.

I'm writing about this because this is something I've been thinking about. I like where I'm at in business but I actually want more. I talked about that yesterday when I said I want to create a brand that does $1,000,000 a month. The thing is to get there I can't do what I'm doing now.

What I'm doing now has gotten me here, but it's not going to get me there if that makes sense.

So that means I need to look at things to see what can change.

  • I can't stop spending time with my son. That's locked in stone. Same with time with my wife.
  • I can't stop walking the dogs as that is part of my exercise along with theirs so me hiring someone to do that means I miss out on my exercise.
  • I can't stop responding to SOME emails. I don't respond to all but there are some I have to respond to and it can't be someone else doing it.
  • I can't stop participating in Slack for the BBC Community because that's my interaction with my people. I can restrict the time but it can't disappear.

So as you can see some things are just locked in stone. However, if I started to wake up at 4am that would give me 2 - 2.5 hours of my own time before my son wakes up. I can get whatever I want done in those 2 hours and if I'm focused that means a lot.

That means when noon hits I'm no longer wondering where the time went. That means when 5pm hits and it's time to spend time with the wife I'm not thinking about all of the things I haven't done yet.

But when 4am hits, it's going to suck. Saying I'm going to wake up at 4am is a million times easier than actually doing it. I'm going to wake up and be tired. I know I'll perk up after a bit but it's not like I'm going to jump out of bed, swing open the blinds, and start singing with cartoon bluebirds.

Even worse, what happens on that first day when I really try my best to talk myself out of getting up? Will I give in and stay in bed or push through it?

I'm not saying you need to wake up at 4am to reach your Magic Numbers. I'm just saying that usually to reach the next level of something, you have to change something in your current life. Maybe it is your environment. Maybe it is the people you hang around. Maybe it is your routine.

Are you really willing to do it? I don't mean theoretically. I mean actually going through the action of doing it?

I know many of you are at least for the smaller Magic Numbers. The bigger Magic Numbers you set require more things you might not be comfortable with (getting on camera, public speaking, etc).

Right now you just need to know the steps to get where you want to go. This is my goal with Momo.

I don't think anybody has done this before for a couple of reasons:

  • It's a lot easier to focus on just one core action. Finding your business idea, launching your course, or mastering Pinterest. I've been through the bigger picture and I think there are people out there that want the whole damn picture because having this knowledge will better prepare you for success.
  • It's crazy to take on a task like this. This is basically creating the business school that you didn't know you needed. If I wasn't a designer and developer in a past life I probably wouldn't consider doing this at all or if I didn't waste a couple years getting my Masters degree. Who knew I didn't need that education to get here?!

The worst case scenario is that you get more education than you ever needed to succeed in life. The best case scenario? Let's find out.

To pull this off it means I gotta start doing more things I'm not comfortable with like giving up control of certain aspects of my businesses to allow me more time with other things. But like I said, what I've done to get here won't get me there.

Oh, last night I came up with 7 more courses to add to the mix. They won't be done by the time Momo launches but they will be done this year. Don't ask what they are because I won't tell.

Doors open up this Friday and you can join for a price of $397. You know how people sell their courses and they stick some bonuses at the bottom and they say things like "Valued at $299" and it ends up being a 10-page PDF?

$397 is an idiotic price for all that you're getting now and in the future.

Any other blogging resource that you pay for at this price or more (you know the ones) cover maybe 1/5th of what Momo is going to cover. My goal is no longer to compete with these resources but to create something that is its own niche.

I just gotta start waking up at 4am.

- Scrivs

PS: Remember yesterday I said I wanted to grow a $1,000,000 a month brand? After doing some thinking last night I changed my mind. I'm going to try and create two of them.

I completely understand that you and I might have completely different financial ambitions. I'm not telling you that you need to strive for the numbers I'm striving for. For me, it's always about feeling like I've done enough. If I find out that I created a brand that is doing $100,000 a month and going beyond that makes my life worse, then I'll stop.

I won't push for more.

But as it stands now I have brands that do 5 figures ($30,000+) a month and I feel like I want to do more out of this stuff with my potential so that's why I set that $1,000,000 Magic Number. I'm sure you understand that feeling of looking in the mirror and wondering if there is more to you than what you currently see and feel.

This is me just pushing myself to see where I can go.