The #1 Strategy for Fixing the Biggest Flaw in IMS...

*** The #1 Strategy for Fixing the Biggest Flaw in IMS Hi Tommy, In last week's email - we outlined the biggest flaw in idea management systems (IMS) and the 4 big problems caused by this flaw. Just to refresh your memory, the biggest flaw is: "There is no specific FOCUS to the idea generation process." In this email, let us do a quick recap of the #1 strategy for fixing this flaw. ------------------------------------- The #1 Strategy for Fixing the Biggest Flaw ------------------------------------- The #1 strategy for fixing this flaw is based on the: Osborn‐Parnes Creative Problem Solving (CPS) Process This is a process developed by Alex Osborn (co‐founder of BBDO, and credited with inventing the brainstorming technique) and Dr. Sid Parnes (retired professor at Buffalo State College, New York). Let us now take a look at CPS and how it can help us overcome this huge flaw of IMS... ------------------------------------- Osborn-Parnes CPS Process ------------------------------------- Osborn‐Parnes CPS process is a proven, research‐based method for solving a problem—it helps people come up with breakthrough ideas and take action on these ideas. Alex Osborn and Dr. Sid Parnes conducted extensive research on the steps involved when people successfully solve problems, the result of which is the following 6 steps broken down into 3 stages: Explore the Challenge: 1. Identify Goal, Wish or Challenge 2. Gather Data 3. Clarify the Problem Generate Ideas: 4. Generate Ideas Prepare for Action: 5. Select and Strengthen Solutions 6. Plan for Action Please see this link for further details on CPS. ------------------------------------- The Key Takeaway ------------------------------------- The key takeaway for our purposes of building a successful IMS is this: *** Idea generation should focus on a specific problem. *** Focusing on a specific problem (step‐3 above) before generating ideas (step‐4 above)—plus another key factor we'll cover in the next email—will help us overcome this huge flaw of IMS and the resulting problems. Please keep an eye out for next week's email - it will include the "silver bullet" to fix this flaw. Until then... To your success, Your friends @ IdeaGlow/Accompa, Inc. www.ideaglow.com 5201 Great America Parkway, Ste 320, Santa Clara, CA 95054 (USA)

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