This Whole Passion And Money Confusion...


Today we will talk about passion and money because I think there is a lot of confusion around these two things. MOST pro bloggers or business coaches will tell you that you need to find your passion and follow it to make money.
This isn't necessarily true. Hm, I phrased that wrong so let me do it again.
That is completely false. You don't need to follow your passion to make money.
With all of my sites do you really think I'm passionate about these topics? Hell to the no. Most bore me to tears but I still make money with them because making money with a blog and ads is pretty much a scientific equation.
Write what people want + Promote what you write to the people that want it = Traffic
I've done this a number of times.
I think you can continue to scale it up as well. Get enough traffic you're going to make enough money.
With that being said and I think this is where the probloggers and business coaches are trying to get to but they miss the point. If you want to build a loyal Tribe that will be with your forever, you should be passionate about what you write about or learn how to become passionate about it.
The reason why is because people are emotional. They like to stick to things they feel strongly about. If you're writing about budgeting and simply explaining how to get on a budget, then people will come and visit your site but then they'll leave and never remember you again.
However, if you strongly feel that all people should go through life with a basic grasp of financial knowledge so that they can live a more free life, people will gravitate towards that.
Probloggers and business coaches miss the mark when talking about passion because they view it from the blogger's perspective. But when you see someone like me talking about personal finance and making money when I have no passion for it, you might be thinking "screw this, I just want to make some money now!"
And that's okay.
I think for some people you might just want to find a niche that works for you and helps you achieve that first level of goals. Over time maybe you'll find something in that niche to become passionate about and then it will start resonating to your audience through your writing. It will help guide your decisions and people will start to stick with you.
This is pretty tough for some people. Some people have passions that just aren't monetizable while others don't know if they have any passions at all!
For those of you that aren't sure about your passions you can do a simple exercise. Pick a niche that you think you could be interested in writing about. I'm not talking about the niche that you have knowledge about, I'm talking about one that you think "this might be interesting".
Now figure out something you believe in within that niche. Something that every person should have.
For example, say I want to write about knitting. At the moment I'm not passionate about it at all but I think it is an interesting niche that I'd like to try.
What do I believe about it? I believe that having a creative outlet in life helps to create a healthier and happier lifestyle. I help people achieve that through knitting.
Now, assuming I truly believe that creative outlet stuff then that will help me add more emotion to my writing and find my voice. People are attracted to the things that they believe in.
It's one thing for me to say:
I'll help you make $5,000 a month
Compared to saying:
I believe everyone deserves the opportunity to achieve the lifestyle of their dreams.
The second statement is emotional. You feel something and that pulls you in. The first one is great but won't keep people around. Money isn't the emotional driver even though it is needed.
Everything in online business isn't black and white. It isn't this way or that way. It's more like this way and a million other permutations.
However, there are some essentials to building a long-lasting brand that makes money. One of those things is that you have to have a belief in WHY you're doing what you're doing.
Alright then, it's Monday. That means you're looking at the week ahead and laughing because you know you're going to own this shit.
- Scrivs
PS: I'll write more about this topic because I know a LOT of you are sitting there freaking out about your niche and passion and money and whether or not there is enough water on Mars to sustain life.
Unfortunately, I'm calling this a no question email meaning if you reply to it with a question about your niche and money and that Mars water stuff I won't respond. Not because I don't like you but because this is a launch week and I already have a ton of other people I need to help while also building out Momo.
Cheers.
I'm not sure why I said that. I'm American. We don't say "cheers". Just felt right I guess.