Let's Talk About You Making Money

What I want to talk about is you making money in the future...  ...with the things that you do create. I had an interesting discussion with a person on FB (I gotta stop going on that damn site) about how what I do comes across as salesy. Now that term probably has a different definition to different people so let's not get caught up in that. What I want to talk about is you making money in the future with the things that you do create. First, let's establish that EVERYTHING you do with regards to your products and brand can be construed as a sales tactic. It might be a successful sales tactic or a terrible one but it is still a sales tactic. What a lot of people tend to do when they try to sell their first product is to look at what everyone else is doing and just copy that. This can be a solid way of learning but the problem is that it makes your brand look EXACTLY like everyone else's and if other brands are stronger than yours then you aren't going to do very well. When I look at the people selling how to make money blogging products I see a lot of rainbows and butterflies language. I see a lot of generic language. I see a lot of people showing you how to do thing one very specific way. So I sat down and asked from a strategic point what if I did the complete opposite? What if I told you that not everyone will succeed in doing this because some people just aren't made for it? What if I showed you multiple ways to get some of your goals? Then that means my brand is different from other brands. What if I send out tons of emails that aren't trying to sell anything but to share my thoughts on having a business and trying to improve in life? Then that means my brand is different from the ones that use every email as an affiliate opportunity. What if I never did 20% off sales every single holiday (which should also piss off the people that buy at higher prices)? Then that shows I'm not going to make you feel ripped off down the road. What if I'm in Facebook Groups that I don't even own helping people and sharing my knowledge without even mentioning BBC? Everything that you do is a sales tactic eventually because everything you do is reflective of your brand. I know for a fact that when I help someone on Facebook it makes me look better which in turn makes BBC look a little better. I'm not oblivious to that but I also just help because I know people need help. I know that a lot of the emails that I send are going to deeply resonate with people. I understand the power of using emotions to connect with people and in turn, this brings people closer to my brand. I'm not oblivious to any of this but what it comes down to is will your brand be a force for good in this world or just a force for you? You know when people talk about karma and how you should do good things to have good things come back to you? That's how it actually works with your brand. The more value you provide to the world, the more you get back in return. Yes you need to have certain things in place like a product or service, funnels, and other things but it starts with just figuring out how you can provide value to people. I don't think anyone is silly enough to believe that I'm not trying to make money but I hope they feel that I'm not just here to make money. You can't create a brand that appeals to everyone. I 100% know there are people that are completely turned off by me and what I do and how I do it. I will never convert those people and I'm okay with that. It's on me to find the people that share the same values as I do and connect with them and make sure I give them all of the value that I can. Just straight up selling is hard for most people. I completely hate it. I actually suck at selling in a traditional sense. So what I did was find a way to make it comfortable for myself while still making money. I know that every product that I create is made with the intention of helping people to its fullest ability. It's why I HAVE to continue to improve the courses and the overall experience because I know they aren't doing everything to their fullest abilities yet (I have high expectations). But because I approach things like this I don't have a problem with telling people that I am selling a product. I sleep well at night. Some of you reading this email will think "hell yeah, that's how I feel!" I like these reactions because it means my messaging and what I'm trying to convey to the world is reaching some people. Others will say "heh, just more sales tactics." I can't argue with these people because again, everything that you do is a sales tactic be it short-term or long-term. The problem is that the more you know about online business the more you start to see everything with different eyes. Do you know how hard it is for me to buy any new learning resource?! I understand every single reason why someone is doing something so I actually have to find a way to evaluate a product independently of the tactics being used on me. It's like I KNOW that when I randomly kiss my wife and tell her that I love her that it wins her over but I also know I'm doing it because I do love her. Don't get so caught up in whether or not your product is good enough. As long as you know you are trying your best to bring value to whoever it is for and you know you will continue to make it better then you'll be okay. Oh yeah. YOU BETTER ACT NOW BECAUSE BBC CLOSES THIS FRIDAY AND YOU WON'T BE ABLE TO GET ALL COURSES FOR JUST $397 EVER AGAIN. - Scrivs PS: I understand to a lot of you this whole provide value talk is rubbish because you just want to make money now. This is more long-term thinking for your business and something that people lose sight of when they begin to try and build something that will last. Thinking in terms of value can also explain why you aren't getting traffic, why people are unsubscribing and why you aren't making money. There is a lot of pieces that have to come together to make all of this work but providing value should be a part of every single piece.

Passion And Money Confusion

This Whole Passion And Money Confusion... Today we will talk about passion and money because I think there is a lot of confusion around these two things. MOST pro bloggers or business coaches will tell you that you need to find your passion and follow it to make money. This isn't necessarily true. Hm, I phrased that wrong so let me do it again. That is completely false. You don't need to follow your passion to make money. With all of my sites do you really think I'm passionate about these topics? Hell to the no. Most bore me to tears but I still make money with them because making money with a blog and ads is pretty much a scientific equation. Write what people want + Promote what you write to the people that want it = Traffic I've done this a number of times. I think you can continue to scale it up as well. Get enough traffic you're going to make enough money. With that being said and I think this is where the probloggers and business coaches are trying to get to but they miss the point. If you want to build a loyal Tribe that will be with your forever, you should be passionate about what you write about or learn how to become passionate about it. The reason why is because people are emotional. They like to stick to things they feel strongly about. If you're writing about budgeting and simply explaining how to get on a budget, then people will come and visit your site but then they'll leave and never remember you again. However, if you strongly feel that all people should go through life with a basic grasp of financial knowledge so that they can live a more free life, people will gravitate towards that. Probloggers and business coaches miss the mark when talking about passion because they view it from the blogger's perspective. But when you see someone like me talking about personal finance and making money when I have no passion for it, you might be thinking "screw this, I just want to make some money now!" And that's okay. I think for some people you might just want to find a niche that works for you and helps you achieve that first level of goals. Over time maybe you'll find something in that niche to become passionate about and then it will start resonating to your audience through your writing. It will help guide your decisions and people will start to stick with you. This is pretty tough for some people. Some people have passions that just aren't monetizable while others don't know if they have any passions at all! For those of you that aren't sure about your passions you can do a simple exercise. Pick a niche that you think you could be interested in writing about. I'm not talking about the niche that you have knowledge about, I'm talking about one that you think "this might be interesting". Now figure out something you believe in within that niche. Something that every person should have. For example, say I want to write about knitting. At the moment I'm not passionate about it at all but I think it is an interesting niche that I'd like to try. What do I believe about it? I believe that having a creative outlet in life helps to create a healthier and happier lifestyle. I help people achieve that through knitting. Now, assuming I truly believe that creative outlet stuff then that will help me add more emotion to my writing and find my voice. People are attracted to the things that they believe in. It's one thing for me to say: I'll help you make $5,000 a month Compared to saying: I believe everyone deserves the opportunity to achieve the lifestyle of their dreams. The second statement is emotional. You feel something and that pulls you in. The first one is great but won't keep people around. Money isn't the emotional driver even though it is needed. Everything in online business isn't black and white. It isn't this way or that way. It's more like this way and a million other permutations. However, there are some essentials to building a long-lasting brand that makes money. One of those things is that you have to have a belief in WHY you're doing what you're doing. Alright then, it's Monday. That means you're looking at the week ahead and laughing because you know you're going to own this shit. - Scrivs PS: I'll write more about this topic because I know a LOT of you are sitting there freaking out about your niche and passion and money and whether or not there is enough water on Mars to sustain life. Unfortunately, I'm calling this a no question email meaning if you reply to it with a question about your niche and money and that Mars water stuff I won't respond. Not because I don't like you but because this is a launch week and I already have a ton of other people I need to help while also building out Momo. Cheers. I'm not sure why I said that. I'm American. We don't say "cheers". Just felt right I guess.

traffic vs branding, which is best?

I have a couple of online businesses but my two main ones are Keto Dash and Billionaire Blog Club. They bring in the most revenue since they get most of my attention. Both of these businesses reflect two vastly different strategies when it comes to making money online. Keto Dash is all about volume. I haven't done a good job with the email funnel or establishing any type of strong connection with the audience. The business (which does over $40,000 a month now) gets by on sheer traffic volume. That's how most people run their blogs (businesses). It's put your head down and just grab all of the traffic in the world because eventually you'll make money purely on volume. I don't think there is anything wrong with this strategy because it's pretty easy to understand. Find a way to get traffic and then get that traffic. Of course getting traffic isn't always easy but at least the concept behind this model is easy to understand. At some level of traffic it's almost IMPOSSIBLE not to make money. In contrast, Billionaire Blog Club receives a very small amount of traffic. In fact, I haven't written about blogging on an actual blog in almost 5 months! Smaller numbers should equal smaller revenue, right? It takes Keto Dash 30 days to make $40,000 and it only took BBC about 2.5 days. BBC sales are completely driven by my email list and word of mouth. It sells on brand while Keto Dash sells on volume. Once you've built a brand that people love and trust, word starts to spread and money starts to enter your bank account. This is obviously the ideal type of business for anyone because if Pinterest disappear it's not the end of the world. Your tribe keeps afloat, not another company. However, it seems like blog courses teach the Keto Dash way of making money, while the higher end business courses focus on the Billionaire Blog Club way. When you focus on one or the other then you sure as hell better get it right. If you don't then you're kind of stuck. The thing is, I don't think you only have to focus on one strategy. I think you can nail both at the same time. I'm working on doing better with the Keto Dash brand so instead of $40,000, it's doing $200,000. When Momo launches, I'll work on making sure MORE of the right people know about it. When I think about the stuff I teach, I'm trying to imagine you having a business 10 years from now that you got started with me. It took me a while to be able to put the whole picture together but now that I see it, it's important for me to share it with you. Just remember not to get so caught up in traffic or so caught up in branding before you get any traffic that you lose sight of moving forward. - Scrivs PS: I also want you to notice that I didn't do any crazy sales tactics or come across as pushy. I've given you value over time and from there I've let you know that you can get even more value by signing up. You don't have to be scared of sales when it doesn't really feel like selling. The first 100 people have already signed up since the doors opened on Friday. Are you going to be part of the second 100? If you need to see what's inside of BBC then check out the video on this page. To make sure you keep getting these emails, please add scrivs@billionaireblogclub.com to your address book or whitelist us. Want out of the loop? Unsubscribe. Our postal address: 1225 Grove Park St., Henderson, NV 89002

Blog confusion what ah, weird right?

You don't know what you don't know. That's a weird thing to say. Might be even weirder to understand but hear me out. Whenever you're getting into something new there is this part where you say: I have no idea what in the hell I'm doing. That's usually at the beginning. However, there is another part and this part happens over and over and over again. It's when you end up saying something like this: I had no idea that was a thing. This happens a lot when you're starting your business or at least you hope it happens a lot. The reason why you want it to happen a lot is because it means you're being exposed to something new. When you start a new job you're usually shown the ropes (hopefully) by your co-workers. You don't really have those weird I had no idea moments because these people are showing you the ins and outs. When it comes to your online business, who is there to show you the ropes? Who is there to introduce you to new things? Whenever I buy a new learning resource my hope is that it exposes me to something new. Even if I know the stuff the person is talking about, if they can introduce me to a new tool or technique then I'm happy. It's why when I thought about the BBC I knew I wanted a community where people could not only ask questions but just chat. Just chatting is supremely underrated when you're trying to learn new things because you don't know what you don't know. When you're asking a question you at least know what you don't know. How do I find out my most popular keywords in Google Search Console? You actually know that's a thing so you are able to ask about it. However, what about the person that doesn't even know about Google Search Console and has been struggling all of this time trying to figure out what they rank for? What about the person that has only heard about Pinterest for promotion and had no clue SEO was a thing? These are things you can pick up just in conversations with others or by listening/reading others. In the BBC Community I've learned more about Keto, photography, home decor, raising chickens, and other topics just by observing other people talk about them. Oh you can actually do that to your wall? Let me research more about this. This is also the main reason I'm trying to pack every single course known to people under one roof. Let's say you buy a course on SEO. It's a great course. It walks you through things and it talks about content creation and Pinterest but it just briefly mentions those things. Great, now you need to find a place that talks about content creation and Pinterest. You find a book on Pinterest, read it, it's awesome, and it talks about using Pinterest to build your mailing list but not how to talk to your audience. Great, now you need to find another resource that talks about that. Imagine going to college and every semester having to transfer to a different school because that other school taught the next topic you needed to learn to get your degree. Sounds silly, right? When I say I want BBC/Momo to be the ONLY place you'll ever need for this journey you are taking, this is exactly what I'm talking about. This doesn't mean you stop reading other blog posts or watching free videos. You always need to see how others do things, but I want to create the resource that gives you the big picture of everything so you begin to know what you don't know. Keep hunting for those things you didn't know you didn't know. It's the only way to grow. Remember, BBC doors are still open until next Friday. If you're a member and are receiving this email, don't panic, I just didn't feel like doing any email segmentation with this email because I liked the message of it. Wait, email segmentation? That's a thing?! Yep, depending on your email software you can pick and choose who in your audience gets a specific email. This means you don't keep on sending the same message to people that don't care. You don't know what you don't know. - Scrivs

bbc doors are now open

The doors to BBC are now open. I used to be someone that always lived in the moment. I don't think there is anything particularly wrong with that unless that's the only way you live your life. I never spent time reflecting on how I could improve in different areas of my life or understanding what caused the different blips on the radar that indicated success. If you asked me to do that now I could tell you exactly what happened each time I hit a successful patch in my life and it was when I invested in myself. I don't necessarily mean spending money. I mean reading books. I mean practicing soccer as a youth. I mean working out as I got older. I mean watching what I eat. There are huge gaps in my life where I didn't invest in myself. Sometimes this correlated with down periods in my life. Other times it correlated with me just wanting to party. Every single time I when I invested in myself, I was rewarded. Every. Single. Time. Without fail. This is where you think I'm going to tell you that if you want to invest in yourself you should spend $397 to join the Billionaire Blog Club, but you'd be wrong. What kind of message am I sending if I tell you that you need to actively spend a good chunk of money if you want to invest in yourself?! If you want to lose weight and be healthier then stop eating sugar. That doesn't cost you more money. If you want to gain knowledge and learn about more things then go to the library and read some books. That doesn't cost you more money. If you want to find more enjoyment and self-worth then go volunteer and help others. That doesn't cost you more money. When I tell you that you need to start actively investing in yourself, I don't mean spend money. Yes, you can spend money on some things. I spent $300 the other day at Barnes & Noble (remember bookstores?) on stuff that will help me grow further. But I also do a lot of free things that help me invest in myself. One of the worst things you can do is not proactively invest in yourself. When that happens you look in the mirror one day and wonder what you did with your life. I did that when I hit 35. It was a shitty talk. You don't wanna have that monologue. I can't tell you how many BBC Members haven't actually gone through the courses that they purchased! For some reason, it's easy to fool yourself into thinking that the act of spending money on something is investing in yourself. It's not. Investing in yourself takes action. A common question that people ask before joining BBC is whether or not I'll be there to mentor them. In a general sense yes. I'll be there. My goal with Momo (the next version of BBC that you'll have lifetime access to if you purchase BBC while the doors are open) is to pack it with so much information that guides you along that you hopefully won't need me, but if you do, I'll be there. I'm figuring out more ways to make myself MORE accessible to the community because I understand the importance of getting feedback. But there is also a ridiculous community of people waiting around to help you and I've brainwashed them enough so that they won't give you the Facebook Group type of answers that make you panic about blogging. The doors to BBC are now open. They will close next Friday at night when I remember to close them. Whether you join or not I want you to remember to set aside time in your life to invest in yourself. Nobody else will so it's on you. Understanding that is one of the first steps to success. - Scrivs To make sure you keep getting these emails, please add scrivs@billionaireblogclub.com to your address book or whitelist us. Want out of the loop? Unsubscribe. Our postal address: 1225 Grove Park St., Henderson, NV 89002

Best blogger? Be bad first

I read a quote the other day that really resonated with me. I didn't like how it was phrased so I'm going to use my own version of it. You can't get really be good at something until you can accept the fact you're going to be really bad at it first. Doing something new as an adult is sometimes scary. I don't know what's the deciding factor on when something is scary or not for the first time but some things are just downright terrifying for a lot of people getting ready to start their own business. Tell them they have to actually LAUNCH their website if they want to make money from it and they will sit around trying to make it perfect even though they have no idea what perfect means. Tell them they have to actually TALK to their mailing list to make money from it and they will tell you they haven't come up with the perfect sales funnel yet even though they don't know what perfect means. There is always something that is going to cause you to shit your pants and it's because you think you're supposed to be good at it first. When I hired my brother, I had him doing a lot of different things. One of them was creating pins and he had a really bad habit of saying "well I don't know how to do this" or "I'm not as good as you". It's like he thought he was supposed to nail these things instantly. I didn't set that expectation for him but he kept on looking at my stuff and just assumed he was supposed to be at that level right off the bat. You can't be good at baking until you're bad at baking. You can't be good at sex until you're bad at sex. Some people see how bad they are and quit. They tell the world that they just don't have natural talent or they guess they aren't smart enough. Others understand that improvements happen in increments. I watched a fascinating video the other day (I really need to start saving these things) where a guy put a sketch of Brad Pitt up on a screen and asked the audience if they could draw it. Nobody raised their hands. Then he asked them if they thought he could teach them how to get started drawing something like that in 15 seconds. Nobody raised their hands. Then he posted an image of a gray square. That was it. Just a gray square. He asked the audience if they could draw that and everyone raised their hands. Guess what? That Brad Pitt sketch was nothing more than a lot of gray squares put together. It's the same thing with your online business. It's a lot of tiny little things that you can easily figure out and understand but sometimes all you see is the big picture and get overwhelmed. You won't be great at creating an ebook right away but you can definitely open up a word processor and start typing, right? Work on being bad first and then work on being better. - Scrivs PS: BBC doors open tomorrow. Let's be bad together. To make sure you keep getting these emails, please add scrivs@billionaireblogclub.com to your address book or whitelist us. Want out of the loop? Unsubscribe. Our postal address: 1225 Grove Park St., Henderson, NV 89002

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